A look back at the year 2025

A year of growth, inspiration and connection at De Groene Linde 

2025 was a special year. A year in which we made great strides together with our customers, partners and colleagues. We look back with pride on everything we have achieved, which is why I, Ton, would like to share the highlights with you. 

𝘒𝘸𝘢𝘭𝘪𝘵𝘦𝘪𝘵 𝘦𝘯 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘪𝘴𝘦𝘳𝘪𝘯𝘨: 𝘰𝘯𝘻𝘦 𝘴𝘵𝘦𝘷𝘪𝘨𝘦 𝘣𝘢𝘴𝘪𝘴

This year began with a significant milestone: an inspection by the Netherlands Food and Consumer Product Safety Authority (NVWA). For us, this was not an end in itself, but a starting point for refining our processes even further. Together with Skin Consult and our in-house quality team, led by Lisa, we had all our products re-analysed and carefully documented. We have also adapted our communications: medical claims based on experience and feedback have been revised to ensure they comply with current legislation and regulations. 

In addition, we have made significant progress towards cosmetic certification. A large proportion of our range is now certified, and the rest will follow according to a strict schedule. This gives you, as a customer, extra assurance regarding the quality and safety of our products. 

And it’s not just our products that have been upgraded; our website has also been completely revamped. The presentation of the content, speed, accessibility and user-friendliness have all been improved, and security is now at our highest level. This means you can be sure that your data is in safe hands with us. 

𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘦 𝘦𝘯 𝘪𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘦: 𝘯𝘪𝘦𝘶𝘸𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘦𝘯 𝘦𝘯 𝘓𝘪𝘯𝘥𝘦𝘛𝘢𝘭𝘬

We’ve added several new products and variants this year. Marianne has updated the recipes where necessary, so that we can always guarantee the best quality. Innovation is in our DNA, and it really shows. 

We’ve also launched something really special: our very own podcast, LindeTalk. Marianne and Rebecca explain in a light-hearted way how you can use our products in everyday life. They share personal experiences as well as stories from customers. There are already quite a few episodes online, thanks to our handy Jesper, and the feedback has been heart-warming. It’s a wonderful way to share knowledge and inspiration. 

𝘞𝘢𝘢𝘳𝘥𝘦𝘳𝘪𝘯𝘨 𝘦𝘯 𝘨𝘳𝘰𝘦𝘪: 𝘴𝘢𝘮𝘦𝘯 𝘴𝘵𝘦𝘳𝘬𝘦𝘳 

Our efforts have not gone unnoticed. The number of company reviews on Webwinkelkeur has risen to over 12,000, with an average score of 9.7! The product reviews on our website also reflect this appreciation: 4.9 stars based on 2,947 reviews. That makes us proud and grateful, because ultimately we do it for you: to let as many people as possible experience the power of our products. 

We have also made great strides in our business. We have welcomed many new stockists in the Netherlands and Belgium, and the Gezond & Wel franchise organisation has joined forces with us. We hope to expand the product range at all these new outlets in the coming year. This is a wonderful opportunity that will make our products even more widely available throughout the Netherlands. 
Our business team – consisting of Rico, Audrey and myself – has made numerous visits to shops over the past year in order to maintain personal contact and better respond to shopkeepers’ needs.

The number of professional users, such as coaches, therapists and massage therapists, has also grown significantly. In particular, there has been a rise in the number of NEI therapists, massage therapists and children’s coaches using our products. 

𝘉𝘦𝘻𝘰𝘦𝘬𝘦𝘳𝘴 𝘪𝘯 𝘥𝘦 𝘴𝘩𝘰𝘸𝘳𝘰𝘰𝘮

Once again this year, the number of visitors to our beautiful showroom in Heiloo has been overwhelming. Both our many regular customers and a large number of new customers know exactly where to find us. Our colleagues Quirinne and Jara are on hand from Tuesday to Friday to advise visitors and help them make the right choice from our extensive range.

𝘍𝘦𝘦𝘴𝘵𝘦𝘭𝘪𝘫𝘬𝘦 𝘮𝘰𝘮𝘦𝘯𝘵𝘦𝘯 𝘦𝘯 𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘳𝘦𝘯𝘥𝘦 𝘦𝘷𝘦𝘯𝘵𝘴

We believe it is important to connect with our customers and partners. That is why we organised several special events this year. We celebrated De Groene Linde’s anniversary with a festive weekend in March, as well as a successful online event in November offering a 20% discount on many products. Another highlight that makes us particularly proud was the Inspiration Weekend, held together with some of our business clients. It was a valuable opportunity to exchange ideas, learn together and inspire one another. We have plenty of exciting events planned for 2026 as well.

𝘖𝘯𝘭𝘪𝘯𝘦 𝘣𝘦𝘳𝘦𝘪𝘬 𝘦𝘯 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 

Our reach on social media has grown enormously. We now have 23,000 followers on Facebook and 14,000 on Instagram. The quality of our Reels, information and photos is highly appreciated, thanks to our social media team – Noëlle, Mirjana and Rebecca – who always manage to create something wonderful. Our newsletter also remains popular: 48,000 active subscribers regularly read our updates. Under the guidance of the social media team, we’ll continue to work on inspiring content that supports, rather than overwhelms, so that you always receive something of value. 

𝘚𝘢𝘮𝘦𝘯 𝘨𝘳𝘰𝘦𝘪𝘦𝘯: 𝘰𝘯𝘴 𝘵𝘦𝘢𝘮

Finally: our team. A number of colleagues have been mentioned, but every colleague is, of course, important within our team, each with their own set of responsibilities. Our colleagues enjoy working here; friendships develop and we do fun things together. We provide opportunities for personal development, and if someone is temporarily absent, we all pitch in to cover for them. That way, everyone returns to work at their full potential. Because we assemble, fill, label, design and dispatch everything ourselves in-house, we know exactly what we’re talking about. We also always make time for (requested) improvements, replying to emails and answering the phone, and you can contact us for all information about our products and how to use them. 

𝘞𝘢𝘵 𝘬𝘢𝘯 𝘫𝘦 𝘪𝘯 2026 𝘷𝘢𝘯 𝘰𝘯𝘴 Will it be ready by 2026?

2026 looks set to be another wonderful year. As well as continuing to focus on the NVWA, we have other exciting plans on the agenda for 2026. For example, we’re working on filling our workshop space with fun activities more often, the launch of a book by Marianne is on the programme, and we’ll be organising our annual Inspiration Day again in June.
Be sure to follow us on our social media channels and subscribe to our newsletter, so you can keep up to date with all our fun activities!

Thank you for your trust and commitment. Together, we make De Groene Linde what it is: a place where quality, care and passion come together. We look forward to a new year full of inspiration, growth and connection!

𝙶𝚎𝚞𝚛𝚎𝚗𝚍𝚎 𝚐𝚛𝚘𝚎𝚝, 𝚃𝚘𝚗